The eCommerce trust report 2022: The impact of trust on eCommerce businesses

Customer acquisition is a leading cause of the downfall of a DTC brand.

Online businesses have the biggest challenge of them all - convincing a 'faceless' customer to trust them and buy the product.

In this report, we explore:

1. The state of online consumer trust

What are the factors that are slowing down the adoption rate of DTC eCommerce in India?

2. Finding the perfect eCommerce platform fit

A DTC brand and an eCommerce platform have a symbiotic relationship. How does this relationship grow and thrive?

3. Trust-building exercises for DTC brands

Customer acquisition is painful and less rewarding than customer retention. How can DTC brands achieve both sustainably?

Trust forms the foundation of customer acquisition and retention.

From discovery - to deliberation - to purchase, an online shopper looks for a thousand cues. It is up to the DTC seller to ensure the shopper can build trust every step of the way.

So what are these trust-forming factors? How can the absence or surplus of 'trust' impact an eCommerce business in the long run?

The Instamojo team reached out to DTC merchants, online shoppers and eCommerce platforms to understand the biggest pain points that they have. With the help of the deAsra Foundation, this paper outlines these pain points and also outlines strategies that can resolve them.

Download your free whitepaper today to know winning strategies to gain and retain customers.